Rationing (coupon) system — a system for supplying the population with consumer goods under conditions of shortage. Under this system, to purchase a product one must not only pay money for it, but also present a single-use coupon granting the right to buy it. Ration cards (coupons) set specific monthly per-person consumption quotas for goods.
The essence of the coupon system is that to buy a scarce item, it is necessary not only to pay money, but also to hand over a special coupon authorizing the purchase of that item.
Coupons for food and certain consumer goods were obtained at one’s place of registered residence from the housing office. At the workplace (usually through the trade-union committee), distribution was organized for some food and industrial goods received through in-kind exchange between enterprises.
The reason for the emergence of the coupon system was shortages of certain widely used goods.
The goal of introducing coupons was to provide the population with a minimally guaranteed set of goods. Demand was expected to decrease, since without a coupon the corresponding goods were effectively not sold in the state retail network. In practice, it was sometimes impossible to use coupons if the relevant goods were not available in stores. Some goods, if they were in surplus, were sold without coupons, although coupons were issued even for salt, for example.
Without a coupon, goods could be bought at markets and from speculators.
The assumed consumption quota could differ depending on the status of a settlement; for example, when butter rationing was introduced in Chelyabinsk Oblast in 1981, the quota for Chelyabinsk, Magnitogorsk, and five other large cities was 200 grams per person per month; for some smaller towns it was 150 grams; for most localities it was 100 grams. The ability to redeem coupons for a specific type of product could vary; for example, with a guaranteed quota of 2 kilograms of meat products per person per month, in Chelyabinsk Oblast in 1983 coupons were redeemed as 67% sausage, 23% poultry meat, and 10% beef and pork (mainly for war invalids and diabetics). In 1985 the supply situation for meat products worsened, and coupons were redeemed mainly for cooked sausages, pork, and lean mutton.
Perestroika, on the one hand, partially abolished mandatory state deliveries, and on the other, eliminated the monopoly on foreign trade, as a result of which exporting enterprises and cooperatives accumulated large amounts of money not backed by commodity supply. This led to increased shortages of certain goods and some expansion of the coupon system, and as shortages grew in 1989–1990, coupons were introduced everywhere for many food products and some other goods (tobacco products, vodka, sausage, soap, tea, groats, salt, sugar, and in some cases, in remote areas, bread, milk, mayonnaise, laundry detergent, women’s underwear, etc.).
Because large and “closed” cities of the USSR were supplied with food better than the provinces, in attempts to stop non-residents from taking scarce goods out of the city (meat, meat and fish products), the leadership of some cities began to propose introducing meat coupons. In the late 1970s and the first half of the 1980s, due to a growing food deficit, in some cities and regions of the country (Perm, Sverdlovsk, Chelyabinsk, Vologda, Zheleznogorsk, and others) attempts were made to regulate consumption by introducing rationing and coupons for certain types of food (meat, meat products, sausage, butter).
The coupon system began to be introduced on a large scale in 1989 and became most widespread in 1990–1991, when the overall deficit reached its peak; not only meat products disappeared, but also everyday items that previously had not been in short supply: sugar, groats, vegetable oil, and others.
The coupon system faded out from the beginning of 1992 due to price liberalization, which caused hyperinflation (in 1992 alone prices rose 26-fold) and the spread of free trade. For some goods in certain regions, coupons remained in use longer.