The center of the coat of arms is white.
In Vyatka Governorate, despite its relative remoteness from the theater of military operations, a nationwide patriotic upsurge among the population could likewise be observed. The governorate itself became a place where social assistance was provided to participants in the fighting and their families. Social mobilization was present in all public institutions of the governorate, and this trend was accompanied by intensified interaction between the authorities and society.
Due to the increased need to support socially vulnerable groups, new associations were established. Thus, on August 17, 1914, in Vyatka, the Society for Aid to the Families of Reservists and Militiamen was opened. Grand Duchess Tatiana Nikolaevna thanked the Vyatka governor for the fact that, thanks to his efforts, the society "received 12,000 rubles for its fund and about 2,000 rubles in secured monthly income." On the very day of its opening, the Society for Aid to the Families of Reservists and Militiamen received more than 4,000 rubles in donations. The society included more than 400 members. In addition to financial assistance to the families of servicemen, the society made it possible to support 100 children in a shelter and donated 2,000 rubles to the committee for temporary aid to those affected by military operations.